About
WHO WE ARE
In 1994, the Michigan Fitness Foundation (MFF) was created as a 501(c)(3) private nonprofit organization to collaborate with the Michigan Governor’s Council on Physical Fitness, Health and Sports. MFF plays a vital role in promoting the health of Michigan’s citizens by working in conjunction with the executive office and state agencies plus other nonprofits and corporate partners.
As a trusted convener and recognized organization with a presence in all 83 Michigan counties, we are well positioned to bring together thought leaders and mission-aligned organizations. Together, we can guide statewide strategies to increase quality of life in Michigan. MFF can also leverage a powerful partner network — 2,200 sites reaching 4.6 million residents — to optimize impact as a statewide clearinghouse for data, communication, best practice strategies, and dissemination strategies across multiple platforms. MFF delivers practical, evidence-based solutions that focus on achievable strategies for healthy living.
Vision Statement
Michigan Fitness Foundation imagines a world in which all people have the opportunity, ability, and knowledge to be healthy and achieve their fullest potential.
Mission Statement
Michigan Fitness Foundation improves the health of Michigan residents by providing support services and educational resources to partner organizations that work to improve the health of their local communities throughout the state.
Core Values
Integrity | Our work is grounded in honest, mutually-beneficial relationships with each other and our partners.
Meaningful Outcomes | Our work is evidence-based. We evaluate our products and services to ensure they are effective.
Innovation | Our work applies current best practices delivered through relevant technology.
Respect | Our work centers on listening to each individual community we serve, responding to the unique context and lived experiences therein.
Value Add | Our work provides a return on the investment made by each community we serve, proven by our evaluation processes.
Our Strengths
ADVOCACY
The Michigan Fitness Foundation advocates for the health of Michigan’s citizens with special focus on healthy eating and physical activity.
PARTNERSHIPS
As a nongovernmental organization (NGO), partnerships are key to improving health through policy. Robust partnerships allow the Michigan Fitness Foundation to impact community based strategies throughout the state.
Expertise
Our staff brings years of expertise to our programs, grantors, partnerships, and advocacy efforts. Program staff have advanced degrees or certifications in nutrition, education, communication, public health, physical activity, built environments, and grant management.
