We occasionally have the need to work with third-party vendors to help us in achieving our goals.  All opportunities will be listed on this page as they become available. 

Note: this is strictly for outside vendors looking to be hired by MFF on a contractual basis.  If you are interested in the services we provide, please see our services page.  If you are interested in receiving grant funding, please check out our grants page.


Deliver Healthy Choices Catch On campaign messages via OTT to priority audience with :15 and :30 non skippable segments.


Michigan Fitness Foundation’s social marketing campaign is designed to influence nutrition and physical activity behaviors among SNAP-Ed eligible residents in Michigan. The campaign uses USDA core messages to emphasize parents as a child’s role model and first teacher. It uses an audience-centered approach featuring multiple, reinforcing channels of communication to influence behavior.


Primary intervention objectives are:
  • Influence healthy eating and physical activity behaviors of SNAP eligible populations.
  • Reinforce the importance of parents and caregivers as healthy behavior role models for children.
  • Promote messages aligned with SNAP-Ed direct education and policy, systems, and environmental initiatives, creating community wrap-around.


Currently, our social marketing campaign message delivery methods include:
  • Billboards – traditional, digital and mobile
  • Digital: website, social media platforms, and SMS/MMS texting.
  • Educational Materials – banner, A-frames, signs, etc. used statewide by nutrition educators
  • Transit – interior and exterior signage


The scope of the campaign is adjusted annually, including the settings where it is delivered. Geotargeting is used to select billboards, transit signs, and social media buys in SNAP-eligible census tracts to reach priority populations.


  • Geofencing: Michigan farmers markets, grocery stores, low-income/SNAP-Eligible census tract neighborhoods in Detroit, Flint, Jackson, Lansing, Muskegon, Saginaw, and Sault Ste Marie
  • Demographics: W18-34, $20K<, parents w/children
  • Device delivery: 100% delivery on connected TVs
  • Non-skip
  • Frequency capping
  • Audience targeting with no upcharge
  • Scale: Statewide, counties, cities, and zip codes
  • Day-parting: No overnight (block delivery between 2am-6am)
  • Reporting: Access to live client dashboard; dashboard to include reach, frequency, zip code delivery, video completion rate, demographics, and website attribution
  • Attribution tracking
  • Website and search retargeting
  • Campaign includes
    • All creative concepts – constantly monitored and refreshed
    • Targeting and campaign optimization
    • Digital performance dashboards with transparent reporting


Project Schedule

July 1, 2020 to June 30, 2021


Point of Contact

Questions about the RFP or requests for one 30-minute Skype or Zoom session to discuss the project in more detail should be directed to: Mary McGuire, Communications Manager, mmcguire@michiganfitness.org



Proposals must be submitted via email on or before 3pm, June 5, 2020 to: Mary McGuire mmcguire@michiganfitness.org with the subject line: OTT Social Marketing Proposal

Proposal Review

Respondents can propose varying levels of service. Proposals will be scored based on their alignment with the deliverables included in this RFP. Proposals must include a narrative of the work to be completed, associated budget, a demonstration of the organization’s experience with a project of this nature, key personnel. Potential contractors will be notified of their status on or before June 10, 2020.



Work must comply with SNAP-Ed Guidance. Michigan Fitness Foundation staff will provide support and oversight to ensure compliance. Learn more:

    *Deadline Extended to July 6*



    Michigan Fitness Foundation (MFF) is seeking an organization to be a strategic thought partner, consultant, and training/technical assistance provider to collaborate on building capacity and leadership of SNAP-Ed programs across the state on policy, systems, and environmental change (PSE). While expertise exists in-house, we want to extend our capacity and build out our PSE support.   All work must comply with Supplemental Nutrition Assistance Program – Education (SNAP-Ed) Guidance.



    MFF is one of two State Implementing Agencies for SNAP-Ed in Michigan. SNAP-Ed aims to increase the likelihood that people eligible for SNAP will make healthy food choices and choose physically active lifestyles. MFF facilitates the delivery of SNAP-Ed programming across the state through a network of approximately 40 local subrecipient or contracted organizations and local and regional collaborations. Programming is behaviorally-focused, evidence-based and combines direct nutrition education, physical activity promotion, and community change efforts. As a key pillar of effective and sustainable community change, PSE strategies are essential to achieving SNAP-Ed’s goal.


    Feedback from SNAP-Ed partner organizations has revealed a need for, and interest in, more support on PSE. In response, MFF has directed intentional focus on building the capacity of local SNAP-Ed partners to do meaningful PSE work and create long-term, sustainable community change in alignment with SNAP-Ed goals and approaches. In 2019, a PSE capacity-building initiative began with the development of Phase 1, the Community PSE Exploration. This was piloted with a group of MFF SNAP-Ed partner organizations and consists of a guided process where participants learn about local PSE efforts, context, and opportunities/barriers; participate in capacity-building training and workshops; and complete a proposed plan of action for future PSE work.


    Looking ahead, MFF wants to expand its PSE capacity-building initiative, including developing two additional phases (Phase 2 and 3), and is looking to form a multi-year (up to three [3] years with annual renewal, contingent upon availability of federal funds and contractor performance), collaborative partnership with an organization that will work alongside us to build upon and grow our work to enhance PSE capacity within SNAP-Ed in Michigan. Applicant organization must be rooted in and a leader on community-based PSE change focused on healthy living; command expertise on proven strategies for community-led action; understand the nuances and complexities of community change work; and have experience working with and developing co-solutions with a collaborative partner.


    • Build out and implement the PSE capacity-building initiative for MFF SNAP-Ed partner organizations, which includes, but is not limited to, the following:
      • Guide new partner organizations through Phase 1, the Community PSE Exploration process. Approximate cohort size each year: 10 organizations (1-2 people per organization).
      • Develop and facilitate Phases 2 and 3 of the PSE capacity-building initiative for partner organizations that have completed a community PSE exploration(s) with MFF. Estimated size of the first cohort to pilot Phases 2 and 3: 35 organizations (1-2 people per organization); approximate size of subsequent cohorts each year: 10 organizations (1-2 people per organization).
        • Phases must:
          • Build upon the outcomes of the previous phase(s)
          • Include (but is not limited to) skill-building around:
            • Leadership development
            • Coaching strategies
            • Core competencies for community-centered/-relevant approaches to community change work, such as from the community health worker (CHW) model
          • Incorporate experiential learning opportunities in which participants apply and practice acquired skills and techniques
          • Ensure plans for continuity so that partner organizations can sustain their learnings and efforts beyond the initiative
    • Design and implement training/technical assistance (T/TA) plan for MFF staff who consult with SNAP-Ed partner organizations on PSE efforts. Estimated number of staff participants: 15.
        • T/TA must include (but is not limited to):
          • Focus on strengthening MFF’s internal capacity to support partner organizations on PSE and to facilitate future community PSE explorations
          • Experiential learning opportunities in which participants apply and practice acquired skills and techniques
          • Elements of the train-the-trainer model such as co-facilitation with the selected contractor
    • Participate in strategic meetings with MFF.
    • Collaborate on project evaluation, with a focus on PSE metrics and aligned with the RE-AIM framework; both can be found in the SNAP-Ed Evaluation Framework.
    • Develop recommendations for continued capacity-building for both partner organizations and MFF.
    • Submit progress and final reports (schedule and format to be determined by MFF and selected contractor).

    Note: While the scope of the project is statewide, T/TA may occur by region and/or virtually, as appropriate. MFF staff will provide support on any logistics.


    Additionally, please address in your proposal how the recent pandemic may impact this work. Consider how you will operationalize T/TA in the time of COVID-19 and also how to build capacity for food systems and community change work in a post-COVID-19 environment.



    Proposals must include:

    • Narrative and timeline of the work to be completed
    • Evidence of the applicant organization’s experience with a project of this nature, including demonstration of:
      • Leadership on community-based PSE change focused on healthy living
      • Expertise on proven strategies for community-led action
      • Understanding of the nuances and complexities of community change work
      • History of developing co-solutions with a collaborative partner
    • Description of key personnel
    • Project budget
      • Proposals should not exceed a maximum total of $360,000 over the course of the contract/project period


    Proposals will be assessed on project design, organizational capacity, and cost-effectiveness and budget (considering reasonable and necessary costs).


    Submit proposals via email on or before 07/06/2020 to:


    Anne Lee

    Project Manager


    Use the subject line: “PSE Capacity-Building Initiative RFP”


    • 06/17/2020: RFP released
    • 07/06/2020: RFP closes
    • Mid-July: Contractor selection



    Questions about the RFP or requests for one 30-minute phone call to discuss the project in more detail should be directed to: Anne Lee, Project Manager at alee@michiganfitness.org.


    View as PDF (links to PDF in new window or right click to download)

    Future Opportunities

    If you are interested in doing business with Michigan Fitness Foundation, but don’t see any opportunities listed that match your skill set, please enter your information in the form below.  We will contact you when we have a need that corresponds to your area of expertise.  

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