We occasionally have the need to work with third-party vendors to help us in achieving our goals.  All opportunities will be listed on this page as they become available. 

Note: this is strictly for outside vendors looking to be hired by MFF on a contractual basis.  If you are interested in the services we provide, please see our services page.  If you are interested in receiving grant funding, please check out our grants page.

View as PDF (links to PDF in new window or right click to download)

DESCRIPTION

This Request for Proposals (RFP) invites professional firms and qualifying institutions to submit a written proposal to conduct research, including analysis of crash data, and develop a community needs assessment to inform the implementation of a multimedia pedestrian safety education campaign in southeast Michigan (SE MI). In addition, this RFP includes the process and outcome evaluation for all aspects of the project.

 

There are two RFPs associated with this project:

    1. Research and Evaluation
    2. Campaign Implementation (Develop and Deliver)

Qualifying firms and organizations may submit a proposal for one or both. It is expected that the contractor will implement the work themselves and will not subcontract components to other organizations. This project will use a reimbursement-based contract.

 

BACKGROUND

In March 2018, the National Highway Traffic Safety Administration (NHTSA) Bike/Ped Assessment charged Michigan departments and organizations involved with pedestrian safety to lead an educational effort focused on pedestrian safety. This charge, coupled with Michigan’s steady rate of pedestrian crashes, has created a call to action to increase awareness and reduce pedestrian injuries and fatalities in Michigan. The project will be piloted over a multi-year period in SE MI, where pedestrian crashes are the highest. Three communities will be identified as pilot sites to implement this campaign (potentially urban, suburban, and rural). The results of the pilot, including all processes and campaign materials, will be made available to other communities throughout Michigan and across the country interested in implementing a similar campaign.

 

For the purpose of this project, Southeast Michigan is defined as the seven counties in as Southeast Michigan Council of Governments (SEMCOG) service area outlined in the map.

 

The project is being administered by the Michigan Fitness Foundation (MFF) in partnership with the Michigan Department of Transportation (MDOT) and will be managed by a Project Team. A Steering Committee will serve as an advisory group throughout the project.

 

This is a work for hire project. All materials prepared by the contractor will be the property of the funders and cannot be furnished to any party without written permission from said funders.

 

GOALS

The goals of the overall project are:

    • To provide a multimedia pedestrian safety education campaign that:
        1. Educates on the specific needs of the community/population identified by the research and study campaign.
        2. Can be easily customized and used by communities across Michigan.
        3. Considers people with disabilities and meets ADA compliance.
    • To educate Michigan citizens on how to safely utilize pedestrian transportation and educate pedestrians and drivers on safety and laws surrounding pedestrian transportation.
    • To reduce the total number of pedestrian crashes, fatalities, and severity of injuries in three target communities in SE MI.
    • To develop a comprehensive plan that can be used by other communities interested in implementing a similar pedestrian safety education campaign.

As two contractors are being sought for this project, it will be essential that they work together throughout the project. It will be expected that the contractor awarded through this RFP will be engaged during the campaign development and implementation.

 

DELIVERABLES FOR THIS RFP

The contractor will work with MFF, the Project Team, and a Steering Committee in the preparation for an evaluation of the multimedia pedestrian safety education campaign. The contractor awarded this project will be expected to be engaged throughout the entirety of the campaign.

 

    • Recommend three diverse areas in SE MI (potentially urban, suburban, and rural) with the greatest need for education and safety by creating community needs assessments that includes:
        1. Analyzing SE MI crash data, including K-A crashes, to assist with identifying up to three communities with highest data to be targeted with the campaign.
        2. Analyzing recent or conducting alternative studies, such as surveys, focus groups, etc., to discover driver and pedestrian knowledge of best safety practices and ordinances/laws. Compare and contrast the best safety practices and pedestrian ordinances to determine the pros and cons.
        3. Exploring options for partnering and coordinating safety education activities with public and private schools and universities, private entities, and organizations.
        4. Assessing the need for a multilingual campaign.
        5. Ensuring that people with disabilities are included and ADA compliance is considered in recommendations.
        6. Ensuring that an equity lens is applied throughout the research and needs assessment processes.
    • Recommend pedestrian safety education programs by researching and reviewing those administered by other communities, states, and countries, including SEMCOG and the Office of Highway Safety Planning.
    • Work with MFF to assess community readiness and support for the campaign and program.
    • Develop and implement a qualitative and quantitative evaluation design including:
        1. The criteria to determine project success and the data needed to measure project performance.
        2. The evaluation methods to be used throughout the campaign.
        3. Message testing at critical points in the campaign.
    • Participate in Project Team and Steering Committee meetings.
    • Develop reports with recommendations for the continuation and/or modification throughout the campaign.
    • Develop a broad dissemination plan for the campaign results that will be communicated to multiple stakeholders via multiple streams.
    • Develop a timeline and budget for the research and evaluation components and implement both in concert with the Project Team.
    • Contribute to a written plan documenting the research, community needs assessment, and evaluation processes in a way that allows other municipalities to independently utilize the campaign research and evaluation (e.g. public campaign playbook).
TIMELINE*

This estimated timeline includes the complete campaign (research, evaluation, development, and delivery) to give applicants the opportunity to see the full timeframe.

    • July 10, 2020: RFP released
    • August 3, 2020: RFP closes
    • August-September 2020: Contractor selection and contract established
    • October 2020-August 2021: Study and Evaluation Phases (Round 1)
    • August-April 2021: Development Phase (Round 1)
    • April-September 2022: Implementation/Deliver Phase (Round 1)
    • September-December: 2022: Evaluation of Round 1
    • December 2022-April 2023: Study, Development, and Evaluation Phases (Round 2)
    • April-September 2023: Implementation/Deliver and Evaluation Phases (Round 2)
    • September-December: 2023 Evaluation of Round 2.

*Timeline Assumptions:

    • In-depth research is desired at the outset of this project and a significant amount of time is built into the timeline for this purpose.
    • It is anticipated that the campaign will take place sometime between April and September.
BUDGET

The proposed budget should not exceed $70,000 for the period of the contract (October 2020-December 2023). This project is financed with Transportation Enhancement funds through the Michigan Department of Transportation (MDOT). The contract for this project will be subject to approval by MDOT. All Federal and State contractual requirements will be the responsibility of the contractor.

 

PROPOSAL SUBMISSION

The Michigan Fitness Foundation will consider proposals from contractors who demonstrate a clear understanding of the proposed project in the context of pedestrian safety.

 

The proposal should be submitted according to the following specs:

    • Use the numbering and headers identified immediately below
    • At least 11 pt. font
    • Times New Roman font
    • 1” margins
    • Include page numbers
    • Maximum of ten (10) single-spaced pages, plus the timeline and budget

 

A complete proposal packet should include the following headings:

    1. Organization Overview: General information about your organization, including legal name, year of establishment, number of employees, and organizational experience and success directly related to the RFP content.
        • Project Staff: Identify the lead contact person and key personnel for project implementation, including their applicable skills. Identify the percentage of time key personnel will spend on the project. Acknowledge that key staffing changes must be discussed/approved by MFF.
        • Markets Served: Description of geographic/industry markets you typically serve.
        • Services: Description of your services and core competencies.
        • Partners & Collaborators: Identify current, relevant partners and collaborators and how they will enhance the campaign’s success.
        • Reimbursement: Discuss your ability to manage a reimbursement-based project.
        • References: Provide at least two organizations that can speak to your work on similar projects. Include contact information and brief project descriptions.
    2. Goals and Deliverables: Describe how you will operationalize the RFP deliverables and how they directly inform the goals of the project. Discuss how you will work in concert with a second contractor if you are not awarded/applying for both RFPs (see the Develop and Deliver RFP for details). Describe how you will work with the Project Team and Steering Committee.
    3. Timeline: Build a draft timeline addressing the deliverables including key milestones. Discuss how you will manage the flexibility necessary for successful project completion.
    4. Budget: Present a draft budget including a breakdown of costs related to the deliverables and project oversight/administration.

The proposal must be submitted via email by 3:00 p.m. EST on Monday, August 3, 2020

To: Mary Moomaw, MFF Sr. Project Manager, mmoomaw@michiganfitness.org

Subject Line: RFP – Research and Evaluation

SELECTION PROCESS

Proposals will be evaluated according to the quality of the responses to the sections identified in the Proposal Submission section. Please ensure that your packet is complete, and directions are followed. The submission deadline is not flexible.

 

POINT OF CONTACT AND QUESTIONS

To request one 30-minute Skype or Zoom session to discuss the RFP and project in more detail, contact Mary Moomaw, Sr. Project Manager, Michigan Fitness Foundation, mmoomaw@michiganfitness.org.

 

This project is financed with Transportation Enhancement funds through the Michigan Department of Transportation. The contract for this project will be subject to approval by MDOT. All Federal and State contractual requirements will be the responsibility of the contractor.  The multimedia campaign will be funded in part by the Ralph C. Wilson, Jr. Foundation.

 

ABOUT MICHIGAN FITNESS FOUNDATION

The Michigan Fitness Foundation (MFF) works to inspire healthy lifestyles through education, environmental changes, community events, and policy leadership. As a trusted convener with a presence in all 83 Michigan counties, MFF brings together thought leaders and mission-aligned organizations to guide statewide strategies to increase Michigan’s quality of life around healthy living. MFF is an Implementing Agency for Michigan’s Supplemental Nutrition Assistance Program Education (SNAP-Ed), facilitating statewide nutrition education and encouraging physical activity. MFF also leads Michigan’s Safe Routes to School. MFF organizes and hosts the Governor’s Fitness Awards annually recognizing Michigan’s health champions.

 

All information provided in this RFP is offered in good faith. Specific items are subject to change based on project circumstances. Funds for this project are subject to and conditional upon the availability of funds to MFF and MDOT for such purposes. 

View as PDF (links to PDF in new window or right click to download)

DESCRIPTION

This Request for Proposals (RFP) invites professional firms and qualifying institutions to submit a written proposal to develop and deliver a multimedia pedestrian safety education campaign in southeast Michigan (SE MI).

 

There are two RFPs associated with this project:

    1. Research and Evaluation
    2. Campaign Implementation (Develop and Deliver)

Qualifying firms and organizations may submit a proposal for one or both. It is expected that the contractor will implement the work themselves and will not subcontract components to other organizations. This project will use a reimbursement-based contract.

 

BACKGROUND

In March 2018, the National Highway Traffic Safety Administration (NHTSA) Bike/Ped Assessment charged Michigan departments and organizations involved with pedestrian safety to lead an educational effort focused on pedestrian safety. This charge, coupled with Michigan’s steady rate of pedestrian crashes, has created a call to action to increase awareness and reduce pedestrian injuries and fatalities in Michigan. The project will be piloted over a multi-year period in SE MI, where pedestrian crashes are the highest. Three communities will be identified as pilot sites to implement this campaign (potentially urban, suburban, and rural). The results of the pilot, including all processes and campaign materials, will be made available to other communities throughout Michigan and across the country interested in implementing a similar campaign.

 

For the purpose of this project, Southeast Michigan is defined as the seven counties in as Southeast Michigan Council of Governments (SEMCOG) service area outlined in the map.

 

The project is being administered by the Michigan Fitness Foundation (MFF) in partnership with the Michigan Department of Transportation (MDOT) and will be managed by a Project Team. A Steering Committee will serve as an advisory group throughout the project.

 

This is a work for hire project. All materials prepared by the contractor will be the property of the funders and cannot be furnished to any party without written permission from said funders.

 

GOALS

The goals of the overall project are:

    • To provide a multimedia pedestrian safety education campaign that:
        1. Educates on the specific needs of the community/population identified by the research and study campaign.
        2. Can be easily customized and used by communities across Michigan.
        3. Considers people with disabilities and meets ADA requirements.
    • To educate Michigan citizens on how to safely utilize pedestrian transportation and educate pedestrians and drivers on safety and laws surrounding pedestrian transportation.
    • To reduce the total number of pedestrian crashes, fatalities, and severity of injuries in three target communities in SE MI.
    • To develop a comprehensive plan that can be used by other communities interested in implementing a similar pedestrian safety education campaign.

As two contractors are being sought for this project, it will be essential that they work together throughout the project. It will be expected that the contractor awarded through this RFP will be engaged during the research and evaluation components of this project.

 

DELIVERABLES FOR THIS RFP

The contractor will work with MFF to develop and engage a project Steering Committee in the development and delivery of a pedestrian safety education campaign. The contractor awarded this project will be expected to be engaged throughout the entirety of the campaign.

 

Utilizing the community needs assessments from the research phase of this project:

    • Consider existing SE MI pedestrian safety campaigns, including SEMCOG and the Office of Highway Safety Planning, that could be used in full or part to reach our project goals.
    • Solidify a project brand and education campaign to ensure successful outcomes.
    • Pitch multiple concepts to the Project Team and Steering Committee to offer more than one branding idea for consideration.
    • Develop campaign materials in a manner that enables them to be customized by other Michigan municipalities and communities.
    • Identify and/or develop educational materials or curricula geared to targeted motorists and pedestrians, using existing materials if possible, and including materials in multiple languages as needed.
    • Ensure that people with disabilities are included and ADA requirements met.
    • Apply an equity lens to all aspects of the campaign.
    • Identify multiple delivery platforms—not only traditional media campaigns—in order to expand educational opportunities and broaden the campaign depth and reach.
    • Work closely with the Project Team to determine the optimal mix of multimedia and educational materials to ensure optimum reach.
    • Participate in evaluation to effectively measure the campaign’s success; and be prepared to modify the ongoing campaign based on the evaluation data.
    • Provide access to up-to-date analytics and reporting platforms (e.g., live dashboards, video completion rates, website attribution, etc.)
    • Negotiate and make media buys on behalf of MFF should it be determined that media advertisements are a necessary part of the campaign.
    • Participate in Project Team and Steering Committee meetings.
    • Utilize partnerships and connections to most effectively implement the campaign.
    • Develop the campaign’s timeline and budget and implement both in concert with the Project Team.
    • Contribute to a written plan documenting the development and implementation of the campaign in a way that allows other municipalities to independently utilize the campaign (e.g., public campaign playbook).
TIMELINE*

This estimated timeline includes the complete campaign (research, evaluation, development, and delivery) to give applicants the opportunity to see the full timeframe.

    • July 10, 2020: RFP released
    • August 3, 2020: RFP closes
    • August-September 2020: Contractor selection and contract established
    • October 2020-August 2021: Study and Evaluation Phases (Round 1)
    • August-April 2021: Development Phase (Round 1)
    • April-September 2022: Implementation/Deliver Phase (Round 1)
    • September-December: 2022: Evaluation of Round 1
    • December 2022-April 2023: Study, Development, and Evaluation Phases (Round 2)
    • April-September 2023: Implementation/Deliver and Evaluation Phases (Round 2)
    • September-December: 2023 Evaluation of Round 2.

*Timeline Assumptions:

    • In-depth research is desired at the outset of this project and a significant amount of time is built into the timeline for this purpose.
    • We anticipate that the campaign will take place sometime between April and September.
BUDGET

For the period of the contract (October 2020-December 2023), the proposed budget should not exceed $125,000 for all activities associated with the development and delivery of the multimedia campaign. The tools necessary to provide robust analytics should be included in the budget. There is also more than $700,000 for educational materials, multimedia buys, etc. Do not include this amount in your budget as these expenses will be billed to MFF.

 

PROPOSAL SUBMISSION

The Michigan Fitness Foundation will consider proposals from contractors who demonstrate a clear understanding of the proposed project in the context of pedestrian safety.

 

The proposal should be submitted according to the following specs:

    • Use the numbering and headers identified immediately below
    • At least 11 pt. font
    • Times New Roman font
    • 1” margins
    • Include page numbers
    • Maximum of ten (10) single spaced pages, plus the timeline and budget

 

A complete proposal packet should include the following headings:

    1. Organization Overview: General information about your organization, including legal name, year of establishment, number of employees, and organizational experience and success directly related to the RFP content.
        • Project Staff: Identify the lead contact person and key personnel for project implementation, including their applicable skills. Identify the percentage of time key personnel will spend on the project. Acknowledge that key staffing changes must be discussed/approved by MFF.
        • Markets Served: Description of geographic/industry markets you typically serve.
        • Services: Description of your services and core competencies.
        • Partners & Collaborators: Identify current, relevant partners and collaborators and how they will enhance the campaign’s success.
        • Reimbursement: Discuss your ability to manage a reimbursement-based project.
        • References: Provide at least two organizations that can speak to your work on similar projects. Include contact information and brief project descriptions.
    2. Goals and Deliverables: Describe how you will operationalize the RFP deliverables and how they directly inform the goals of the project. Discuss how you will work in concert with a second contractor if you are not awarded/applying for both RFPs (see the Research and Evaluation RFP for details). Describe how you will work with the Project Team and Steering Committee.
    3. Timeline: Build a draft timeline addressing the deliverables including key milestones. Discuss how you will manage the flexibility necessary for successful project completion.
    4. Budget: Present a draft budget including a breakdown of costs related to the deliverables and project oversight/administration.

The proposal must be submitted via email by 3:00 p.m. EST on Monday, August 3, 2020

To: Mary Moomaw, MFF Sr. Project Manager, mmoomaw@michiganfitness.org

Subject Line: RFP – Develop and Deliver

 

SELECTION PROCESS

Proposals will be evaluated according to the quality of the responses to the sections identified in the Proposal Submission section. Please ensure that your packet is complete, and directions are followed. The submission deadline is not flexible.

 

POINT OF CONTACT AND QUESTIONS

To request one 30-minute Skype or Zoom session to discuss the RFP and project in more detail, contact Mary Moomaw, Sr. Project Manager, Michigan Fitness Foundation, mmoomaw@michiganfitness.org.

 

This project is financed with Transportation Enhancement funds through the Michigan Department of Transportation. The contract for this project will be subject to approval by MDOT. All Federal and State contractual requirements will be the responsibility of the contractor.  The multimedia campaign will be funded in part by the Ralph C. Wilson, Jr. Foundation.

 

ABOUT MICHIGAN FITNESS FOUNDATION

The Michigan Fitness Foundation (MFF) works to inspire healthy lifestyles through education, environmental changes, community events, and policy leadership. As a trusted convener with a presence in all 83 Michigan counties, MFF brings together thought leaders and mission-aligned organizations to guide statewide strategies to increase Michigan’s quality of life around healthy living. MFF is an Implementing Agency for Michigan’s Supplemental Nutrition Assistance Program Education (SNAP-Ed), facilitating statewide nutrition education and encouraging physical activity. MFF also leads Michigan’s Safe Routes to School. MFF organizes and hosts the Governor’s Fitness Awards annually recognizing Michigan’s health champions.

 

All information provided in this RFP is offered in good faith. Specific items are subject to change based on project circumstances. Funds for this project are subject to and conditional upon the availability of funds to MFF and MDOT for such purposes. 

*Deadline Extended to July 6*

 

DESCRIPTION

Michigan Fitness Foundation (MFF) is seeking an organization to be a strategic thought partner, consultant, and training/technical assistance provider to collaborate on building capacity and leadership of SNAP-Ed programs across the state on policy, systems, and environmental change (PSE). While expertise exists in-house, we want to extend our capacity and build out our PSE support.   All work must comply with Supplemental Nutrition Assistance Program – Education (SNAP-Ed) Guidance.

 

OUR PROJECT

MFF is one of two State Implementing Agencies for SNAP-Ed in Michigan. SNAP-Ed aims to increase the likelihood that people eligible for SNAP will make healthy food choices and choose physically active lifestyles. MFF facilitates the delivery of SNAP-Ed programming across the state through a network of approximately 40 local subrecipient or contracted organizations and local and regional collaborations. Programming is behaviorally-focused, evidence-based and combines direct nutrition education, physical activity promotion, and community change efforts. As a key pillar of effective and sustainable community change, PSE strategies are essential to achieving SNAP-Ed’s goal.

 

Feedback from SNAP-Ed partner organizations has revealed a need for, and interest in, more support on PSE. In response, MFF has directed intentional focus on building the capacity of local SNAP-Ed partners to do meaningful PSE work and create long-term, sustainable community change in alignment with SNAP-Ed goals and approaches. In 2019, a PSE capacity-building initiative began with the development of Phase 1, the Community PSE Exploration. This was piloted with a group of MFF SNAP-Ed partner organizations and consists of a guided process where participants learn about local PSE efforts, context, and opportunities/barriers; participate in capacity-building training and workshops; and complete a proposed plan of action for future PSE work.

 

Looking ahead, MFF wants to expand its PSE capacity-building initiative, including developing two additional phases (Phase 2 and 3), and is looking to form a multi-year (up to three [3] years with annual renewal, contingent upon availability of federal funds and contractor performance), collaborative partnership with an organization that will work alongside us to build upon and grow our work to enhance PSE capacity within SNAP-Ed in Michigan. Applicant organization must be rooted in and a leader on community-based PSE change focused on healthy living; command expertise on proven strategies for community-led action; understand the nuances and complexities of community change work; and have experience working with and developing co-solutions with a collaborative partner.

 

DELIVERABLES
  • Build out and implement the PSE capacity-building initiative for MFF SNAP-Ed partner organizations, which includes, but is not limited to, the following:
    • Guide new partner organizations through Phase 1, the Community PSE Exploration process. Approximate cohort size each year: 10 organizations (1-2 people per organization).
    • Develop and facilitate Phases 2 and 3 of the PSE capacity-building initiative for partner organizations that have completed a community PSE exploration(s) with MFF. Estimated size of the first cohort to pilot Phases 2 and 3: 35 organizations (1-2 people per organization); approximate size of subsequent cohorts each year: 10 organizations (1-2 people per organization).
      • Phases must:
        • Build upon the outcomes of the previous phase(s)
        • Include (but is not limited to) skill-building around:
          • Leadership development
          • Coaching strategies
          • Core competencies for community-centered/-relevant approaches to community change work, such as from the community health worker (CHW) model
        • Incorporate experiential learning opportunities in which participants apply and practice acquired skills and techniques
        • Ensure plans for continuity so that partner organizations can sustain their learnings and efforts beyond the initiative
  • Design and implement training/technical assistance (T/TA) plan for MFF staff who consult with SNAP-Ed partner organizations on PSE efforts. Estimated number of staff participants: 15.
      • T/TA must include (but is not limited to):
        • Focus on strengthening MFF’s internal capacity to support partner organizations on PSE and to facilitate future community PSE explorations
        • Experiential learning opportunities in which participants apply and practice acquired skills and techniques
        • Elements of the train-the-trainer model such as co-facilitation with the selected contractor
  • Participate in strategic meetings with MFF.
  • Collaborate on project evaluation, with a focus on PSE metrics and aligned with the RE-AIM framework; both can be found in the SNAP-Ed Evaluation Framework.
  • Develop recommendations for continued capacity-building for both partner organizations and MFF.
  • Submit progress and final reports (schedule and format to be determined by MFF and selected contractor).

Note: While the scope of the project is statewide, T/TA may occur by region and/or virtually, as appropriate. MFF staff will provide support on any logistics.

 

Additionally, please address in your proposal how the recent pandemic may impact this work. Consider how you will operationalize T/TA in the time of COVID-19 and also how to build capacity for food systems and community change work in a post-COVID-19 environment.

 

PROPOSALS

Proposals must include:

  • Narrative and timeline of the work to be completed
  • Evidence of the applicant organization’s experience with a project of this nature, including demonstration of:
    • Leadership on community-based PSE change focused on healthy living
    • Expertise on proven strategies for community-led action
    • Understanding of the nuances and complexities of community change work
    • History of developing co-solutions with a collaborative partner
  • Description of key personnel
  • Project budget
    • Proposals should not exceed a maximum total of $360,000 over the course of the contract/project period

 

Proposals will be assessed on project design, organizational capacity, and cost-effectiveness and budget (considering reasonable and necessary costs).

 

Submit proposals via email on or before 07/06/2020 to:

 

Anne Lee

Project Manager

alee@michiganfitness.org

Use the subject line: “PSE Capacity-Building Initiative RFP”

 

IMPORTANT DATES
  • 06/17/2020: RFP released
  • 07/06/2020: RFP closes
  • Mid-July: Contractor selection

 

CONTACT

Questions about the RFP or requests for one 30-minute phone call to discuss the project in more detail should be directed to: Anne Lee, Project Manager at alee@michiganfitness.org.

 

View as PDF (links to PDF in new window or right click to download)

Future Opportunities

If you are interested in doing business with Michigan Fitness Foundation, but don’t see any opportunities listed that match your skill set, please enter your information in the form below.  We will contact you when we have a need that corresponds to your area of expertise.  

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